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Restaurant Search Engine Optimization

Search engine results pages (SERPs) are becoming more personalized based on users’ search histories and locations. As a restaurant, caterer, or eatery focusing on customers in your region, local search engine optimization (SEO) should be an important part of your marketing strategy. Garnish Marketing can optimize your existing site, and improve usability to ensure your website has the best chance of ranking in search engines such as Google, Bing, and Yahoo! We will use search trends, competitive data, and our consultative process to find the right keywords to target customers seeking your food and dining options.

“97% of consumers search for local businesses online.” - Google.com

Local Search Engine Optimization for Restaurants

Search engines are taking steps to make finding information online more personalized for users. Google, Bing, and Yahoo! are providing local-focused results and regional business listings. Garnish Marketing has expertise in implementing local SEO tactics, and can help users in your area discover your restaurant.

Google Places and Maps

Google is in the process of integrating Places and Google+ Profiles. Is your restaurant ready? In addition to ensuring your Page has been claimed, Garnish Marketing will optimize your Google+ Local profile for local search. Additionally, we'll make sure your business is properly identified in Google Maps, and that no duplicate listings exist, protecting your brand and reputation online, and driving traffic to your active accounts.

Competitor Research

You set yourself apart from the competition by focusing on what makes your establishment unique, whether it's your approach to food, dining atmosphere, or your wait staff. When it comes to online marketing, it's important to look at how other local restaurants are ranking for keywords that drive customers to your business. Garnish Marketing will monitor search results, research competitor keyword rankings, and develop a strategy to help you stay on top for relevant search terms.

Local Citations and Listings

Although several factors can affect local rankings, a large component is ensuring your physical address is displayed consistently across the web, including on review sites, YP© listings, and food blogs. Garnish Marketing will ensure your business address is correctly displayed online, which will help rankings and make it easier for your customers to find your address.


Review Site Management

If you've done a web search for your restaurant name, you may have come across review site listings. It's tempting to offer incentives for your customers to leave positive reviews for your restaurant, but this practice is generally discouraged by the sites themselves and their communities. Instead, Garnish Marketing can make sure you have claimed review site listings, and that they are optimized for relevant keywords. In addition, we can help you develop a response strategy to ensure you're putting your best face forward on the web when other prospective customers are searching for your restaurant online.

Let Garnish Marketing help you meet your search engine rankings goals. All services begin with a free initial consultation. We'd love to talk with you about current rankings, keywords, and SEO needs.